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Privacy and Cookie Policy

Your information will be held by Ambassador Pools & Leisure Ltd, which includes 1st Direct Pools. In this Privacy Policy, a reference to we, us or our is a reference to 1st Direct Pools or a member within the entity. Please read the Privacy Policy to understand how we use and protect your data. By using any part of the website, you are consenting to our use and transfer of your information on the terms set out in the Privacy Policy. If you do not agree to our processing your data in the manner outlined below, please do not submit any personal data to us. We reserve the right to revise or supplement this Privacy Policy from time to time at our sole discretion, and you agree to revisit this page regularly to ensure that you are familiar with the most current version.

Definition of Data

Data is defined as information stored in a form capable of being processed by a computer or other similar devices, recorded in any form for later processing by a computer or other similar devices, or stored as part of a relevant filling system or intended to be included in one in the future. What information will be collected and how will we use it We will collect personal data such as your name, address and contact details. This will stored, processed, shared and disclosed in such ways as to enable us to carry out our business, including: Providing you with the swimming pool/spas and other relevant products Sending your information to our suppliers for products that are ordered directly from a supplier Marketing our full range of products, which includes in stock and bespoke items Helping to answer any questions or enquires If we believe in good faith that we are required by law to disclose it in connection with the detection of crime or in connection with legal proceedings We may record, store or monitor any telephone calls you have with our employees or advisers for record keeping, training and quality control purposes. We are required by law to hold your information for as long as is necessary to comply with our statutory obligations, and in accordance with our business interests. You have a right to access a copy of the information we hold about you in return for an administration fee of 15.


Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. What are cookies? Cookies allow websites to remember you, either for the duration of your visit or also for future visits. They do this by storing a simple text file on your computer or mobile device, which is then returned to the site on later visits. Please note that cookies cannot harm your computer. Our cookies help us to: Make our website work as youd expect Remember your settings during and between visits Improve the speed/security of the site Allow you to share pages with social networks We do not use cookies to: Collect any personally identifiable information (without your express permission) Collect any sensitive information (without your express permission) Pass data to advertising networks Pass personally identifiable data to third parties We only use cookies to track visits to our website and store no personal details whatsoever. This data is important to us as it allows us to see what pages people are looking at and how visitors arrived at our site. As a result, we strongly encourage you to configure your web browser to accept all cookies from