Privacy and Cookie Policy

Your information will be held by Ambassador Pools & Leisure Ltd, which includes 1st Direct Pools. In this Privacy Policy, a reference to we, us or our is a reference to 1st Direct Pools or a member within the entity. Please read the Privacy Policy to understand how we use and protect your data. Where we use cookies or similar technologies that are not strictly necessary, we only do so with your consent, which you can give, refuse or withdraw at any time using our cookie banner or the cookie settings button at the bottom of each page.

Definition of Data

Data is defined as information stored in a form capable of being processed by a computer or other similar devices, recorded in any form for later processing by a computer or other similar devices, or stored as part of a relevant filling system or intended to be included in one in the future. What information will be collected and how will we use it We will collect personal data such as your name, address and contact details. This will stored, processed, shared and disclosed in such ways as to enable us to carry out our business, including: Providing you with the swimming pool/spas and other relevant products Sending your information to our suppliers for products that are ordered directly from a supplier Marketing our full range of products, which includes in stock and bespoke items Helping to answer any questions or enquires If we believe in good faith that we are required by law to disclose it in connection with the detection of crime or in connection with legal proceedings We may record, store or monitor any telephone calls you have with our employees or advisers for record keeping, training and quality control purposes. We are required by law to hold your information for as long as is necessary to comply with our statutory obligations, and in accordance with our business interests.

Cookies

Cookies and similar technologies

Cookies are small text files stored on your device when you visit a website. We use the following types:

Strictly necessary cookies keep the website working, for example remembering your basket and keeping checkout secure. These don’t require consent.

Analytics cookies help us understand how visitors use our site, such as which pages are viewed and how people arrived. We use Google Analytics for this. These are only set if you consent.

Advertising cookies are used by us and our advertising partners, including Google, to measure the effectiveness of our ads and to show you personalised advertising based on your browsing, including on other websites (remarketing). These are only set if you consent.

How Google uses your data

We use Google advertising and measurement services, including Google Ads [and Google Analytics]. When you consent, Google may collect and process data such as your IP address, device identifiers and browsing activity on our site. You can find out how Google uses information from sites that use its services here: Google’s Business Data Responsibility Site.

Third-party partners

With your consent, data may also be shared with other advertising and measurement partners listed in our cookie banner, which uses the IAB Transparency & Consent Framework. You can see the full list and choose which partners you allow by clicking "Customise" on the banner.

Managing your choices

You can change or withdraw your consent at any time using the cookie settings button at the bottom of every page.