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Keep Your Pool Clean & Clear

UK's Largest Online Supplier of Swimming Pool Products

Allow me to introduce myself. My name is Verdun Bailey and I am the MD of 1st Direct Pools. I am very proud to give you a brief history into our company, myself and how everything started.

After leaving school I completed a business management course at our local college and although basic, it gave me a passion to eventually run my own business. After a couple of years working as a craft potter at Poole Pottery, I decided to join the Family Business (established in 1970) run by my late father - Ambassador Swimming Pools. After he retired in the mid 1980`s I took on and ran the business with my lovely wife Christine with considerable help from our children over the years. I am very passionate about the pool industry and especially our family business, which has three large branches across the South of England, with our head office based in Ringwood, Hampshire. Ambassador builds, maintains and renovates pools, on top of that we also have large show centres with all your pool needs including over 30 spas on show. In 1999 I could see the need for an online presence, so we set up 1st Direct Pools. The aim was to offer only the very best products at the lowest possible cost, with as many products as possible coming from our own stock to give the quickest and best possible service to you, our customers.

We purchased a small industrial unit in Sherborne, Somerset which we quickly outgrew in a couple of years. Seeing the massive growth, in 2002 we invested in a 3.5-acre site in West Stour, Dorset and built 7 industrial units. Initially, the idea was to use one for 1st Direct Pools and let out the others, however we now use 6 of the 7 units. So now with nearly 400,000 square foot of warehousing on two levels, we are the largest by far in the UK. We’re always continuing investment and developing our web site to offer more functionality giving the customer a better experience. We’ve also introduced new stock control systems, bar coding, intelligent storage and improved logistics. We now hold over 90% of the goods we sell in stock and over 85% get sent out overnight for next day delivery.

Our biggest asset however is our staff, they are all passionate about our business. They’re motivated, knowledgeable, polite and helpful, so just give the team a call. I really appreciate you taking time to read about our journey so far and of course without you, our customers this all would not have been possible so for that we extend our thanks. I am always interested in hearing from customers with feedback, whether good or not, understanding feedback means we can learn. and if necessary make changes to improve. So by all means, feel free tell us about one of our team if you think they have gone beyond expectations!

May I wish you all the very best and thank you for your custom.

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  • Unique reasons to shop at 1st Direct.
  • We test all our products through our sister company before offering to our customers.
  • We at 1st Direct check our competitors’ prices and ensure we remain the most competitive.
  • Having the largest stock of any of our competitors you can be sure of fast delivery. 1st direct send out an impressive 95% of our product from our stock overnight if ordered before 2pm.
  • We are always looking for new innovation, and in 2018 we started selling the latest Inverter Heat Pumps, Quantum water purification systems and Hayward robot cleaners all proving to be a great success.
  • We aim to keep improving as we all understand how important you our customers are. So not only would I personally like to thank you for taking time to read our story and thank you for being part of our success, I welcome you to send any feed back to me personally, good or constructive so we can insure we meet your expectations in the future.

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