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Keep Your Pool Clean & Clear

UK's Largest Online Supplier of Swimming Pool Products

If you’re wondering who we are and how it all began, then please read our story so far. I would firstly like to say none of this would be possible without the help and support of my beautiful wife Christine, our family and staff both past and present.

My Name Is Verdun Bailey. Like my first name suggests, I am half Swiss and half English and lucky to be brought up in Bournemouth on the South’s Sunshine Coast . During my schooling, I worked waiting tables and washing up in local hotels. After school, I completed a business management course at the local collage which gave me the incentive to one day run my own business.


  • Unique reasons to shop at 1st Direct.
  • We test all our products through our sister company before offering to our customers.
  • We at 1st Direct check our competitors’ prices and ensure we remain the most competitive.
  • Having the largest stock of any of our competitors you can be sure of fast delivery. 1st direct send out an impressive 95% of our product from our stock overnight if ordered before 2pm.
  • We are always looking for new innovation, and in 2018 we started selling the latest Inverter Heat Pumps, Quantum water purification systems and Hayward robot cleaners all proving to be a great success.
  • We aim to keep improving as we all understand how important you our customers are. So not only would I personally like to thank you for taking time to read our story and thank you for being part of our success, I welcome you to send any feed back to me personally, good or constructive so we can insure we meet your expectations in the future.

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Pool & Spa Advice

Why not check out 1st Directs easy to understand guides on pool maintenance, builds and heating.

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Explore our download guides, Pool volume calculator and our glossary of pools, chemicals and spas.

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