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Please be aware that you may experience delays in your delivery or receive part deliveries as our couriers prioritise essential supplies to the NHS etc

We thank you for your support and would like to take this opportunity to say, stay safe and look after each other. Working together we can beat this.

NB: Due to the current COVID-19 situation and staff shortages, customer services are experiencing an unusual and extremely high volume of enquiries. To contact customer services, please email [email protected]. Please note sales and technical phone lines are not able to respond to customer service enquiries. See our updated terms and conditions for more information.

About us

1st Direct Pools was founded in 1998; we are now the largest mail-order swimming pool product provider in the UK.

In 2007, 1st Direct Pools acquired 80,000sq. ft. of warehouse space on two levels to accommodate its rapid growth. We have a designated packaging and dispatch area with state-of-the-art technologies making our logistics work smoothly and seamlessly.

Our customers are at the forefront of our set up, and we invest in our people to make sure you get a high level of service. We pride ourselves in our technical knowledge within the arena, and are equip to support you with your purchases. We have built a robust infrastructure allowing us to offer services including, but not limited to:

  • Free delivery/Next day delivery *
  • Free technical support
  • After-sales service
  • Price match guarantee
  • The lowest prices in the UK
  • 95% of products in stock

Professionalism, Agility & Transparency

1st Direct Pools entered the market to stand out from other swimming pool companies, and provide a service based on excellence by practicing:

  • Professionalism
  • Agility
  • Transparency

1st Direct Pools aims to provide:

  • Quality and competitively priced swimming pool and leisure products
  • A professional service before and after purchase
  • Atailored service to each and every customer

*Free delivery/Next Delivery is subject to purchase amount and availability.