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About us

1st Direct Pools was founded in 1998; we are now the largest mail-order swimming pool product provider in the UK.

In 2007, 1st Direct Pools acquired 80,000sq. ft. of warehouse space on two levels to accommodate its rapid growth. We have a designated packaging and dispatch area with state-of-the-art technologies making our logistics work smoothly and seamlessly.

Our customers are at the forefront of our set up, and we invest in our people to make sure you get a high level of service. We pride ourselves in our technical knowledge within the arena, and are equip to support you with your purchases. We have built a robust infrastructure allowing us to offer services including, but not limited to:

  • Free delivery/Next day delivery *
  • Free technical support
  • After-sales service
  • Price match guarantee
  • The lowest prices in the UK
  • 95% of products in stock

Professionalism, Agility & Transparency

1st Direct Pools entered the market to stand out from other swimming pool companies, and provide a service based on excellence by practicing:

  • Professionalism
  • Agility
  • Transparency

1st Direct Pools aims to provide:

  • Quality and competitively priced swimming pool and leisure products
  • A professional service before and after purchase
  • Atailored service to each and every customer

*Free delivery/Next Delivery is subject to purchase amount and availability.