Trade

Thanks to your continued support and feedback, our pool trade division has expanded! 1st Direct Trade has now rebranded as Wholesale Pools, a company designed by the pool trade for the pool trade.

What does this mean for you?

Early access and exclusive pool trade sales.
New bulk and box buy prices and products.
New wholesale pools tape, so there will be no reference to your end user regarding 1st Direct on delivery.
You'll have a dedicated account manager with excellent product knowledge who can support you with all your pool needs.
You will receive exclusive email updates on new products, including our new commercial pool equipment range.
End users will never gain access to your special prices; if they search the internet for 'Wholesale Pools', they will find a new website designed to capture interest from new suppliers and trade accounts. Therefore, your online orders must still go through the 1st Direct Website or our sales team. A unique phone number and email are in place, but you can use either to contact us.

We want to build this brand with you in mind, so if you have an idea to make ordering from us more accessible or wish to gain more business through our end customers, please let us know. We want to help you as best we can.

We look forward to this adventure with you!