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You might think that the hot and dry summer of 2025 would send paddling pool interest through the roof. However, new research conducted by our team at 1st Direct Pools suggests otherwise.
An analysis of UK search data shows that interest in paddling pools this year didn’t reach the same highs as previous heatwaves, despite the Met Office naming July 5th 2025 the hottest on record.
Instead, hot tubs have quietly held their lead - searches have stayed steadier year-round and are up compared to