Pool Chemicals & Cleaning Supplies

Swimming Pool Safety Covers

Bestway Pools

Hot Tubs & Spas

Swimming Pool Heat Pumps

Swimming Pool Pumps

Swimming Pool Filters

Electric Pool Cleaners

Evolution Watersports

Featured Products

Hayward K-Flo Pump

Starting at £394.99

Gold 600M GeoBubble Solar Pool Cover UK

Starting at £44.52

Hayward Evac Pro Robot Cleaner

£804.00

Aqua Inverter Turbo-Pro Silence - Heat Pump

Starting at £2,096.50

Life Spa Protector Cover

Starting at £105.00

Aqua Inverter - 17kW Pool Heat Pump

Malawi Pro - Swimming Pool Pumps (Direct Sta-rite 5p2r Replacement)

Starting at £390.00

Hayward AquaVac® 650 Pool Cleaner

Starting at £1,950.00

Keep Your Pool Clean & Clear

UK's Largest Online Supplier of Swimming Pool Products

Do you own a swimming pool or are you considering purchasing one? Want to invite friends over for a dip? Or maybe just relax on your days off? Whatever the reason, 1st Direct Pools is here to deliver high-quality hot tub and pool products to help maximise your swimming experience.

1st Direct Pools is the UK’s largest online supplier of swimming pool products. We pride ourselves on our service, offering a wide range of products for your swimming pool needs.

Pools require a lot of care, from pool chemicals to debris protection covers, to keep the water hygienic and comfortable to enjoy. We have a vast selection of maintenance gear designed to keep your pools in good nick, such as swimming pool chemicals, pool heaters, swimming pool liners, pumps and filters, and much more.

Whether you’re looking to purchase a Lay-Z-Spa, Bestway pools, or above ground pools, our stock is of immense quality. Not only this, but we provide you with the knowledge necessary to make informed decisions on what products are best for you.

Why We’re #1 For Pool Supplies

1st Direct Pools are the leading distributors of Hayward Pool Products, Bowman Heat Exchangers, Little Giant Pumps, Fairland Heat Pumps and many other reputable brands within the swimming pool industry.
Every year we bring new and innovative products to the pool market that are tested thoroughly by our sister company before selling to our customers to ensure functionality and quality are at their best.
Price-match policy - our team researches competitors' prices to ensure you always have the best deal. If you find it cheaper, we will always endeavour to come back with a match or a better price.
Fast delivery - 1st Direct Pools houses one of the most extensive warehousing facilities in the industry. We send out an impressive 95% of our in-house products overnight if ordered before 12 pm.
Are you in the pool trade? Do you actively advertise for swimming pool and spa work? We offer fantastic trade discounts and put you in front of customers that need your services.
We thank you greatly for your continued support and welcome your valuable feedback on how we can improve.