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Discover the History of 1st Direct

1st Direct Pools was founded in 1998; we are now the largest mail-order swimming pool product provider in the UK.

In 2007, 1st Direct Pools acquired 80,000sq. ft. of warehouse space on two levels to accommodate its rapid growth. We have a designated packaging and dispatch area with state-of-the-art technologies making our logistics work smoothly and seamlessly.

Our customers are at the forefront of our set up, and we invest in our people to make sure you get a high level of service. We pride ourselves in our technical knowledge within the arena, and are equip to support you with your purchases. We have built a robust infrastructure allowing us to offer services including, but not limited to:

  • Free delivery/Next day delivery *
  • Free technical support
  • After-sales service
  • Price match guarantee
  • The lowest prices in the UK
  • 95% of products in stock

Professionalism, Agility & Transparency

1st Direct Pools entered the market to stand out from other swimming pool companies, and provide a service based on excellence by practicing:

  • Professionalism
  • Agility
  • Transparency


1st Direct Pools aims to provide:

  • Quality and competitively priced swimming pool and leisure products
  • A professional service before and after purchase
  • Atailored service to each and every customer


*Free delivery/Next Delivery is subject to purchase amount and availability.

Latest News Articles

The St Tropez & Hawaii AirJet – Lay-Z-Spa coming soon to 1st Direct Pools!

The St Tropez & Hawaii AirJet – Lay-Z-Spa coming soon to 1st Direct Pools! We are delighted to add to our massive portfolio of Lay-z-spas. This year we are going even bigger on our range and are including The St Tropez & Hawaii AirJet. For more information on when we are getting them in call […]

Lay-Z-Spa Miami SALE! Buy today

Lay-Z-Spa Miami SALE! Buy today – In stock while stock last For more Information on the Bestway Lay-Z-Spa MiamiClick Here

Inflatable Spa – Lay-Z-Spa Palm Springs from 1st Direct Pools

Lay-Z-Spa Palm Springs – Dimensions -77″ X 28″ Contents: Pool, Spa Pump, DVD, Pool Cover Floater & Air Jet 399.00

Customer Feedback

Have something to say? We want to hear it- we are always looking to improve our products and services, and believe it's only our customers that can help us achieve this.


Don't believe us hear it for yourself! We pride ourselves in offering an excellent service to our customers ‚ here are just some of the things our customers are saying about us.