About us

1st Direct Pools was founded in 1998; we are now the largest mail-order swimming pool product provider in the UK.

In 2007, 1st Direct Pools acquired 80,000sq. ft. of warehouse space on two levels to accommodate its rapid growth. We have a designated packaging and dispatch area with state-of-the-art technologies making our logistics work smoothly and seamlessly.

Our customers are at the forefront of our set up, and we invest in our people to make sure you get a high level of service. We pride ourselves in our technical knowledge within the arena, and are equip to support you with your purchases. We have built a robust infrastructure allowing us to offer services including, but not limited to:

• Free delivery/Next day delivery *
• Free technical support
• After-sales service
• Price match guarantee
• The lowest prices in the UK
• 95% of products in stock

Professionalism, Agility & Transparency

1st Direct Pools entered the market to stand out from other swimming pool companies, and provide a service based on excellence by practicing:

• Professionalism
• Agility
• Transparency

1st Direct Pools aims to provide:

• Quality and competitively priced swimming pool and leisure products
• A professional service before and after purchase
• Atailored service to each and every customer

*Free delivery/Next Delivery is subject to purchase amount and availability.